Sometimes, it’s easy to feel like the world has gone almost entirely digital. It can feel especially so when much of your business management and communication is online, and you’re staring at a computer screen, or mobile device, for much of your day.
So, to help you get away from the computer, while still being able to work on your business, here are some great business books and magazines that will keep you entertained, interested, and offline!
Innovation and entrepreneurship
BOOK: Innovation and Entrepreneurship, by Peter F Drucker
Authoring more than 25 books on business and economics, Drucker’s is one of the leading voices in the world on these topics. His views on innovation and entrepreneurship may have been developed many years ago, but they are certainly still relevant to today’s up-and-coming businesspeople. Full of in-depth insights and practical information, Innovation and Entrepreneurship is a must read for anyone starting a new business, or looking for ways to turn around a floundering one.
Magazine: Forge Magazine
Forge is spearheaded by Tony Featherstone, the former managing editor of Business Review Weekly and one of Australia’s most respected business journalists. His extensive experience in the field has lead to a magazine that is taking the Australian startup community seriously, and highlighting its place in the future of Australia’s economic growth. This quarterly publication contains the insights of some of Australia’s best business writers and experts, about the next generation of Australia’s business giants.
Management
Book: Superbosses: How Exceptional Leaders Nurture Talent to Achieve Market Domination, by Sydney Finkelstein
Recognised as a thought leader in the field of leadership, Professor Finkelstein has worked long and hard to produce what LinkedIn Chairman Reid Hoffman describes as ‘a leadership guide for the Networked Age’. Encompassing ideas and opinions from more than 200 interviews, taken over a ten year span, Superbosses can either be read as a fascinating insight into the lives of some of the world’s most successful leaders, or as the most comprehensive guidebook on management you’ll read this year.
Magazine: AIM Magazine
As the official journal for the Australian Institute of Management, AIM is perfectly placed to offer timely, relevant, and interesting advice on management trends in Australia. This magazine is published bi-monthly, and as a comprehensive source of information on topics relating to management, such as professional development, strategic planning, leadership ethics, and work/life balance.
Marketing
Book: Content Inc. – How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, by Joe Pulizzi
In such a highly commercial world, giving people things for free seems like a foreign concept. It is, however, essentially the foundation of content marketing, where businesses build audiences by providing them with interesting, innovative, and entertaining content, that isn’t focused, explicitly at least, on selling. Content Inc. offers plenty of real world examples, and insights into constructing your own content.
Magazine: Marketing
Aptly named, Marketing is the quintessential Australian marketing resource, across both digital and print platforms. With a monthly print offering, to brighten up any marketing office, and a fully comprehensive range of online resources across all facets of marketing, Marketing is one of the sector’s information leaders for more than 45000 Australian marketing professionals.
So, put down your phone, close your laptop, and curl up for a good read. It might just help your business boom!
