In the bustling city of Melbourne, Jess Rosenberg turned her passion for women’s health and nutrition into a flourishing business called Moode. Combining her background in social work with a deep understanding of maternal health, Jess created a community-focused venture that supports women’s fertility health through informative content and quality vitamins.
“Moode was born somewhere between my second and third babies. I wanted to make a difference in women’s health, especially after experiencing my own maternal health journey,” Jess explains.
Moode primarily serves women seeking fertility support, offering a range of vitamins and community resources designed by mothers, for mothers. Their mission goes beyond business, focusing on accessibility and support for all women, including marginalised groups.
The Early Days
Jess’s journey with Moode began from a deeply personal place. After a long career in social work, she shifted her focus to nutritional studies and naturopathy, driven by her own experiences with maternal health.
“I knew things could be done differently. Women needed better support during their fertility journey,” Jess recalls.
Inspired by her own experiences and the gaps she saw in the market, Jess launched the Moode community. She started by providing articles and support groups on fertility health, tackling topics that are often overlooked.
How Moode Grew from a Community to a Business
Jess’s vision for Moode has always been about more than just selling products. It’s about making a real difference in the community. So, how did she achieve this?
“We launched the Moode community, providing articles and support groups on fertility health, tackling topics that are often overlooked,” says Jess.
One of Moode’s most impactful initiatives was a series of educational posts that answered common but rarely discussed questions about fertility. These posts garnered significant engagement, helping women feel seen and supported.
How Purpose Drove Business Growth
For many small businesses, translating a mission into an effective business strategy is challenging. Jess managed to align her mission with her business goals by being genuine and responsive to her audience.
“Being real and raw is important. I test out new things and adapt based on feedback. What people want is always changing,” she advises.
Jess’s approach has created a strong, supportive community around Moode, where followers feel part of a larger mission. This connection goes beyond products, offering emotional and practical support.
Creating employment opportunities for mothers
Although Moode is a small business, it has a significant local impact. Jess employs freelance mothers, providing flexible work opportunities during a challenging life stage. This support extends beyond the products, helping mothers balance work and family life.
“We are small and employ freelance mothers to help with the business. Working alongside other mothers in pregnancy and motherhood has allowed us to support employment at an otherwise difficult lifestage to find it.”
Inspired by Jess’s Story?
If you’re looking to grow your business while making a positive impact, consider how a local bookkeeper can help. Just as Jess focused on her community, you can focus on your business while a local bookkeeper handles the financial details.
