Welcome to the April edition of First Class Faves. This month, we’re looking at marketing. Whether you’re focusing your marketing on a local or a global scale, we’ve found some great articles that will give you a little food for thought. Here’s our top 10, in no particular order.
The Ultimate Guide to Local Marketing That Won’t Cost the Earth
This one is great if you want to make your name on a local level. First Class Accounts gives our own take on some budget friendly marketing methods.
https://www.firstclassaccounts.com/blog/the-ultimate-guide-to-local-marketing-that-wont-cost-the-earth/
How to reach out to a really old contact — and make a positive impression
Sometimes the contact you need is someone you haven’t spoken to for twenty years. Find out how you can reach out to old contacts comfortably.
https://mashable.com/2016/03/17/reaching-out-old-contact/#l1ojknGl_mqR
The 7 Biggest Marketing Mistakes Every Startup Makes
Marketing can be a minefield when you’re first starting out. Entrepreneur points out the 7 biggest marketing mistakes for startups, and offers advice on how to avoid them.
https://www.entrepreneur.com/article/272149
LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow
Thought leaders are definitely the people to follow, as they know their industry inside out. LinkedIn has provided a great list to help you with your content marketing strategies.
https://www.toprankblog.com/2016/03/31-content-marketing-thought-leaders/
10 Marketing Tips from the Father of Marketing, David Ogilvy
Get some great timeless marketing insights from The Father of Advertising, David Ogilvy. His tips are as relevant now as they were over 70 years ago.
https://www.convinceandconvert.com/digital-marketing/10-marketing-tips-david-ogilvy/
6 Surprising Content Marketing Trends That Are Skyrocketing in 2016
The Daily Egg has provided some fascinating insights into the current state of of digital marketing, and offers suggestions on how you can use these trends to your advantage.
https://blog.crazyegg.com/2016/03/16/6-surprising-content-marketing-trends/
7 Ways Sales Emails Fail & 7 Ways to Win
Good communication is the key to quality email marketing. Discover what you should, and definitely shouldn’t, do throughout your email marketing campaigns.
https://www.toprankblog.com/2016/03/7-email-marketing-tips/
Match Your Local SEO to Your Business Type with the Local SEO Checklist
Maximise your search engine reach with this fantastic and comprehensive checklist, designed to help you match your SEO to your business type.
https://moz.com/blog/local-seo-checklist
The Top 25 Most Influential PPC Experts in 2015
If you’re planning on paying for your internet marketing, via PPC campaigns, it’s always best to know who the best performers are. Here’s a list of the top 25 from 2015.
https://www.ppchero.com/the-top-25-most-influential-ppc-experts-in-2015/
15 Essential Skills All Digital Marketing Hires Must Have
Even if you’re not planning on hiring anyone to take care of your digital marketing, you’ll find some great tips here on must-have skills for digital marketing success.
https://mashable.com/2016/03/08/15-skills-digital-marketers/#QOi3wsCQ_uqn
